Kruthika Jewellery
Aesthetic Instagram grid curation, reel marketing, and high-conversion client outreach for handcrafted heritage jewellery collections.
Kruthika Jewellery
Project Overview
Problem Statement
Crafting a premium Instagram grid that reflects traditional heritage while driving active daily purchase inquiries via DMs.
Our Engineering Approach
We designed a cohesive Instagram aesthetic, optimized reel content, and implemented instant DM inquiry workflows that expanded direct client sales by 145%.
Measured Impact
Execution Roadmap
Highlighting Intricate Artistry
Communicating the unique value and traditional craftsmanship of temple and heritage jewellery pieces.
Curated Grid & Detail Shorts
Designed an elegant grid aesthetic paired with close-up craftsmanship shorts and customer unboxings.
Active DM Lead Engine
Implemented automated keyword responses for price and order inquiries directly on Instagram.
145% Surge in Direct Orders
Built a loyal community of jewellery enthusiasts with an exceptional 5.4% engagement rate.